Whether it's a product or service, an idea or yourself, successful marketing is what makes the difference. Our Marketing short course helps you to develop a strong brand identity through marketing techniques.
2 starting dates
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Marketing: An Introduction Course overview
Our Marketing: An Introduction online short course provides a comprehensive background to marketing and its main principles. Over the course of 10 weekly sessions, you will learn the key theories of marketing and how to apply them in practice.
Focused and dynamic, our marketing training course employs a mixture of presentations, discussion and group work, exploring how to gain a competitive advantage by applying marketing tools and techniques and by adopting a customer-oriented approach.
By the end of this introductory Marketing short course you'll have a better understanding of the principles of marketing along with the tools and knowledge to plan and implement a successful marketing strategy.
Who is it for?
You'll benefit from our online Marketing short course if you’re looking to develop your brand using a range of new and innovative marketing techniques.
Find out more about our Business courses
Timetable
This Introduction to Marketing short course takes place once a week at 18:30 for 10 weeks.
City Short Courses follow the academic year, delivering courses over three terms:
- Autumn - October
- Spring - January
- Summer - April
Benefits
- Elevate your brand to success with the industry focused course, taught by a leading marketing consultant
- Accessible, online course taught in small classes
- A City, University of London certificate
What will I learn?
Over the course of 10-weekly evening classes on the Marketing short courses, you will learn to:
- Understand the basic principles of marketing
- Understand marketing theory and models
- Apply theory and related models to given examples
- Asses and select marketing models for application
- Understand customer orientation
- Apply marketing application to given commercial situations.
Assessment and certificates
In this Introduction to Marketing short course, you will be set weekly reading assignments which will be drawn upon and discussed in class.
While there is no official assessment, you will gain most from the course through commitment to reading homework and participation in class.
The short courses at City are not accredited, but you will be awarded an official City, University of London certificate if you attend at least 70% of the sesssion.
Eligibility
You don't need any qualifications to enrol on this short courses, simply an enthusiasm for learning and a genuine interest in the subject area.
English requirements
You will need a good level of spoken and written English to enrol on this course.