Digital Marketing Fundamentals

Digital platforms have become the primary medium for marketing. It is now essential for all marketers to have good digital knowledge and skills for websites, social media and digital advertising.

Looking for a digital marketing course in London? Delivered over 10 weeks, our e-marketing-focused online short course provides an overview of key digital and marketing skills, including:

• Planning a website
• Website promotion
• Email
• Search Engine Optimisation (SEO)
• E-commerce and integrating digital marketing with traditional marketing.

Emerging technologies in the field will be discussed throughout the training.

In the final week you will have the opportunity to present a fictional digital marketing concept in small groups.

Who is it for?

This online digital marketing course is taught at introductory level. If you work in marketing, or you’re simply interested in how to promote a brand online, this course will give you a comprehensive overview of new and changing digital marketing techniques.

Timetable

This digital marketing course takes place weekly at 18.30 for 10 weeks.

City Short Courses follow the academic year, delivering courses over three terms:

• Autumn - October
• Spring - January
• Summer - April

Benefits

• Taught online by an experienced digital marketer and business owner
• Delivered over weekly evening classes, ideal for working professionals
• Awarded a City, University of London certificate on completion.

Throughout the digital marketing course you will learn fundamental principles of digital marketing. You will be able to:

• Understand how to undertake market research and construct a marketing plan
• Understand how to create and establish an online identity
• Appreciate how to plan web design and presence to identify how to establish on line sales and customer support
• Recognise electronic and mortar marketing techniques and principles.

You'll be set weekly reading assignments, which will be drawn upon and discussed in class.

While there is no official assessment, you will gain most from the course through commitment to reading homework and participation in class.

The short courses at City are not accredited, but you will be awarded an official City, University of London certificate if you attend at least 70% of the classes.

This is an introductory level course, so no prior experience of digital marketing is necessary, although it may be beneficial.

English requirements

You will need a good level of spoken and written English to enrol on this course.

Resources

Professional bodies

• Chartered Institute of Marketing (CIM)
• Direct Marketing Association
• Institute of Direct Marketing

Publications

• New Media Age
• International Journal of E-commerce

Reading

The tutor will be able to recommend books in class.